Day: February 8, 2019

The Rest of The World

February 8, 2019

Google is one of the leading enterprises in the whole world with a mark left on so many different fields of expertise, it’s just amazing one company can become a name as large as Google is. They’ve gone from being just the world’s best search engine, to making cars that can drive themselves and it does not stop there by any means. They have even touched on virtual reality and reached space. Due to the practically countless means they have of reaching people, you can imagine what their main source of revenue would. That’s right, ads. Pure and simple advertisement.

Think about it, there are so many things we use Google for, it would be crazy for 3rd party organizations to not want to due some marketing through them. And just like how Google advertising has been beneficial both to Google and the advertisers, Google shopping is a another such thing that can really be taken advantage of if someone gives it a try. It’s works similarly to the way advertisers use Google Ads. When you search for some product on Google, you might find an option for “shopping” listed with it. This is a platform for retailers to reach out to potential customers and it lets customers secure their product much sooner than having to surf through various dubious websites that just want their credit card information.

The shop search engine makes shopping happen so much sooner and is quite convenient for both the consumers and the providers. Merchants have a competitive playing field here as Google will showcase their top bidders for a certain keyword so knowing the right phrase as well as how much to price it as is an essential skill for merchants and retailers alike to ensure that their product is seen.

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Round Up in The Gauntlet

February 8, 2019

Banners used to be made with nothing better than clip art until the digital age came around. Now, even though there are multiple online platforms on which one can advertise their product or services banners remain to be a great way to get your advertising done and this thanks to a large variety of factors. Firstly, banners nowadays look more incredible than they ever could have looked before. The best of banners makes your target audience take a step back to not only appreciate the effort you put into the banner but are also drawn to the message that your banner displays.

They play a substantial role in a marketing strategy and one that makes use of the printed paper can get a lot of luxuries that weren’t quite as possible with the online platform. For one thing, if you hang or prop up a banner in a high traffic area, it is quite likely that you are going to having a lot of people that will see your banner multiple times meaning you get repeat advertising at an affordable price. Some of the traditional sizes for banners are meant to be propped up along the side of roads but you can also get giant ones to throw onto buildings as well.

Naturally that would cost more, but you can be sure that banners provide an inexpensive marketing strategy that doesn’t suffer from the highly competitive environment that surrounds television, radio commercials and the digitized world because in those cases, you will definitely have to compete for the good time slots to have your commercials aired or previewed. That’s why when it comes to your basic paper, it can still reach thousands of people without draining your company’s budget every single day that it is on display.

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